We’ve always been told that honest is the best policy. Simplistic as it may be, this piece of advice is often ignored, especially after years of experience in the professional setting.
Being upfront with a potential client brings the relationship to another level. Not only does it reveal your vulnerability, but it also shows your commitment to a cause, their goals and ambitions.
There are often times where a potential client, or customer, may challenge your true intentions. By being candid about your skills and abilities, you welcome questions and criticisms. You also show that you’re human, and that’s better than being a robot like many of your competitors.