The number of drug-related deaths is rising in the United States. Each year, more people are dying from overdoses than car accidents, and more than half of overdoses involve opioids, such as heroin and prescription painkillers.
Addiction has no face; its victims may be your neighbors, your teammates, your friends. Many become addicted from a physician’s prescription; others from one poor choice. Addiction recovery programs are too few and ineffective, while stigmas and pharmaceutical profitability impede reform.
In “Fighting For A Fix,” I tell the stories of seven mothers who lost a son or daughter to this epidemic. These women are crying out for change—to the pharmaceutical industry, to treatment programs and to stigmas. Amid their sadness, hope endures.
What’s important is that we learn from our failures, instead of dwelling on them, allowing us to become stronger, both mentally and physically. Failing encourages us to push for a better tomorrow, and, in return, giving us what we need to thrive and work toward more successes.
Sometimes we get a little ahead of ourselves (damn idiomatic phrases). Receiving a new assignment from a client is always exciting news; it means a bill can be paid. Jumping the gun (another fail) may lead to unnecessary challenges ahead.
This sounds basic, but we must always think about the individual we’re reaching out to when inquiring about a particular topic. Do they know who you are? Do they know the publication you’re working with? Keep your image the same across all platforms to provide the entire story to the interviewee. Think about yourself in their situation: Wouldn’t you be a bit skeptical after receiving an email from someone or a brand you’re not familiar with?
Present the facts in the beginning to ease their worries. Ask them if they have any questions, and be more than willing to answer their concerns. Following this approach will surely limit the chances of any clouds on the horizon (sigh) from arising.
Many of you may or may not know, but I’ve been working on an eBook about our country’s opioid epidemic. Available at the end of this month on Amazon, “Fighting For A Fix: Reflections of Mothers Who Lost Children To The Opioid Epidemic” retells the stories of mothers who’ve lost children to opioid-related overdoses.