Sometimes we get a little ahead of ourselves (damn idiomatic phrases). Receiving a new assignment from a client is always exciting news; it means a bill can be paid. Jumping the gun (another fail) may lead to unnecessary challenges ahead.
This sounds basic, but we must always think about the individual we’re reaching out to when inquiring about a particular topic. Do they know who you are? Do they know the publication you’re working with? Keep your image the same across all platforms to provide the entire story to the interviewee. Think about yourself in their situation: Wouldn’t you be a bit skeptical after receiving an email from someone or a brand you’re not familiar with?
Present the facts in the beginning to ease their worries. Ask them if they have any questions, and be more than willing to answer their concerns. Following this approach will surely limit the chances of any clouds on the horizon (sigh) from arising.